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Absolutely Stylish - Search Engine Optimisation Services, SEO page

"There is only one chance at a first impression"

Search Engine Optimisation (SEO)

Optimisation: "To make the most effective use of" - Macquarie Dictionary

Search Engine Optimisation should commence as part of the initial website design process at the very beginning. Page layout, content and the website navigation systems are designed to be search engine friendly and give as much information as possible. Without information your website will not rank. Minimalist is fine for the intranet.

Have you ever heard the saying "Google it" when asking for information?

If you supply the information search engines will give it out in answer to an appropriate search query.

This creates a dilemma! Search engines are information "gluttons".

Experience tells us that MOST people prefer small pages with little text on their pages. One of the most important rules of website promotion is that If you have anything IMPORTANT to say it should be introduced on your home page. THIS IS THE FIRST PAGE PEOPLE LOOK AT.

The optimisation process continues after the website has been published, visit web site promotion and style development for more information..

Effective, competitive websites

The term competitive website and noncompetitive website can be seen on these page. In essence they refer to a websites ability to be found, read and generate custom. If it were possible to build a website, publish to the Internet and then never touch it again we would have an ideal website.

This unfortunately doesn't happen because internet savvy business people strive to place their websites on the first page of Google, Yahoo and Bing search results to ensure trade successfully.

These people are creating competitive websites which will attract both visitors and customers to them. Their actions render many other websites obsolete and non competitive.

• New websites are published every day which means YOU are facing more competition each day.
• Search engines change their criteria for rankings which may leave you out in the cold.
• The words on your web pages may not be the ones that people are using to find products and services that you provide.
• Without attending to your website if can rapidly be OUT RANKED by the newer websites.

Try these simple tests of your website:

1. When you receive enquiries by phone, ask how they found you. Is it through your website? This is important.
2. Try searching in Google for your product in your geographical area without using your domain or business name. Example: If you are a pet services supplier try " cat transportation boxes bankstown" or "salt water fish tanks casula".

If you cannot find your website amongst the search results then you have one or more of the problems 1 - 14 listed below.

If the answer to both items 1 & 2 above is a negative we suggest you call 4628 2528 and let Absolutely Stylish analyse your website.

Absolutely Stylish SEO and Marketing Services

Absolutely Stylish specialises in designing, creating and modifying websites to attain the desired first page results or ranking briefly discussed in the previous paragraph.

SEO packages

Each website and business is unique with its own special requirements. Your website may only require minor modification to make it competitive.

Absolutely Stylish can create an SEO package for you based on our initial analysis which boosts your website ranking within the first month. We then reduce the number of hours to simply "TOP UP" and refine our work using statistical tools and Search Engine data.

We offer a number of services which are listed below that address typical issues (numbered 1 -14 below) found by many business people. A combination of these services can be tailored to suit your budget and your requirements.

Website Analysis - The first and most important step

Our first step its to analyse your website then provide our list of recommendations to you. These recommendations focus on attaining the highest ranking position for your website in the least amount of time and maintaining it.

Individual SEO and Marketing Services

1. Website analysis
   We analyse your website to ensure that it was originally designed and created to allow access by the search engine spider software or "bots".
   
   
2. Analyze Your Competition
   We look at who's ahead of you in Google search results and analyze their web page content. We can then determine what we have to do to improve on their results.
   
   
3. Keyword Research
   We use a database of words we use allows us to see what words people are actually searching for on the major search engines. These words help us initially create the text for your web pages. Later we will use our statistical tools to tweak and fine tune the pages for even better results.
   
   
4. META Tags
   The Title and Description Meta Tags are very important. Search engines use your Title Tag as the link to your website on their search results pages. The Description Meta Tag will be found under the link and tells people browsing the internet what you website contains. The Description Meta Tag is your invitation for others to come and look at your products and services. This text needs to contain your keywords and invite prospective customers to visit your website.
   
   
5. Write or re-writing Home Page content
   Text and information is required to rank with search engines. Many people omit this in favour of minimalist graphic or photograph heavy web pages.
   
   
6. Ease of navigation
   Redesign of navigation systems if the original is difficult to follow and illogical.
   
   
7. Site Map creation
   A non-negotiable page of a website required by search engine spider robot programs (bots). This page ensures that the bots are directed to the pages you wish them to visit and record. This is an item which we ensure is part of your website, correctly written and up to date.
   
   
8. Website Analysis tools used to evaluate website ranking and progress
   We use website analytical software on every website to provide crucial information on which pages are visited, how often, who by, their location, which browsers and operating systems for their computers. Keywords are also listed which form a pattern and help us improve your rankings and your conversion rates.
   
   
9. Google Local Business Account
   
   This is the section found at the top of the page of search results page. You will see a small map with red dots on it and number of business listing which may vary from one or two to dozens.
   
   
10. Google Maps
    This map is similar to a small website, when clicked on it opens up and shows your contact details, services, areas of service, opening hours, method of payment etc. Your business photos can also be inserted. This map supports your search results and is prominent when customers search Google Maps.
    
    
11. Linking to quality websites
    By linking to other websites which rank a client speeds up the process for their website. We can advise which website link exchange offers to accept and which will not benefit or even harm your business.
    
    
12. Updating and adding content to your Web Pages
    By constantly adding new articles and information to your website it will be more relevant to more people. It is also of interest to Google, a glutton for information. To rank higher add more relevant information. The more information you have the more keywords and keyword phrases become available. We have taken all our optimised and promoted website to the first page of results in all major search engines.
    
    
13. Video publicity
    Videos placed on YouTube and other video websites can dramatically increase your rankings and your website traffic. This means a move into Social Media which is part of our overall website promotion strategy.
    
    
14. Harmful Reciprocal Link Requests
    Ranking websites receive requests for link exchange from other webmasters. Links from quality websites are valuable and assist in developing rankings for your website. We research any link exchange requests to our clients to ensure that their websites are not compromised. We are particularly careful with link farming organisations where your link can be placed so deep within a directory that only a search engine bot would find it.
    
    

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Our role as web site designers is to ensure your website can be easily found when the public is searching for product or service which you can provide.

Make your Website competitive and a valuable business resource!